Job Details Lead the development of Transportation Demand Management programs for the City that encourage a shift in travel behaviours and the increased use of alternative modes of travel. Research, design, implement, evaluate, and report on City Transportation Demand Management initiatives and plans.  Develop and implement community outreach strategies, public education programs, and marketing tools to promote and strengthen community support for public transit, active transportation and transportation sustainability initiatives.  Establish and maintain relationships with community groups and stakeholders to advance projects. Contribute to and manage projects that further the City of Peterborough’s goals to increase the mode share of sustainable transportation, reduce greenhou